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Introduction

Learn why people experiment and how ezbot can help you optimize your website or app.

📄️ Why Optimize?

Most websites and apps are built with a specific goal, like selling products or engaging visitors. Once it's live, the real challenge begins: optimizing it to achieve those goals. Even the smallest changes, like the size or color of a call-to-action button, can significantly impact how users behave and affect your business outcomes. This is where ezbot comes in, helping you test different versions of your website or app to see what works best for your users to get better results.